The first Self-Portrait flagship in China reimagines and reinterprets the brand's architectural DNA originally conceived by Casper Mueller Kneer Architects. The store design focuses on surface detail and tactility, comprising the signature terrazzo floor with pink and white marble insets, an open grid ceiling that creates a continuous horizon and walls coated with grey Cornish mineral clay.

Intimate spaces flow into each other, producing zones with different spatial and material qualities. Custom furniture pieces include a bench where the seats are balancing on two continuously curved pieces of wood.